aai: a caress, in Dutch.
a softer, more conscious and more sensitive tendency, by using paper. At once tactile and fragile, it is a gateway between the imagination and the physical world. Paper allows our thoughts to take form. In a subtle way, paper becomes a part of this process.
To use paper in this appreciative way, asks for beautiful paper that has soft and subtle qualities and is responsibly made. Chiara Arkesteijn looks for this kind of paper for the designs of aai. Educated as an illustrator, she uses her subtle, minimal and sometimes feminine designs to bring out the best in the paper.
Based in Rotterdam, most of the aai products are made in Chiara’s Rotterdam studio. aai collaborates with local printers and when possible, resources its paper ecologically and locally.